Job Description

CALA Beverage Director

(Caribbean, Central & South America)

Wine, Beer & Spirits

Miami, Florida or Surrounding Area

Status:  Full-time Remote w/ travel | Fluent in English and Spanish Required

IMI Agency  specializes in Building Better Beverage Business™ for our Hospitality Clients through cutting-edge marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients.

We have an opening for a trend-finding, data-prone, efficient, and methodical Beverage Director to work within IMI’s world-leading hotel client. This person will work with IMI’s Director of Account and IMI’s embedded account team, along with the Client Beverage team to enhance the Caribbean and Latin America beverage program through analyzing data, program practices, and industry trends to develop, train, and deploy scalable beverage efficiency procedures. The Beverage Director will track and assess post-training performance across the Clients’ Hotel Brands, adjusting as needed. The Beverage Director will create, develop, and lead a beverage Award strategy for the continent. The Beverage Director will lead beverage data compilation, research and development, presentations, training, program launches & revisions, live openings, program compliance, and remediation programs. This includes but is not limited to, maintaining property relationships, sustaining accountability across menus to ensure brand standards are being met, supporting new rollouts and beverage initiatives, and managing key vendors and stakeholders’ performance and interactions. This person must be well-rounded and able to hold their own with Senior Leadership, Stakeholders, and internal departments while leading property-level Managers.

Responsibilities will include:

• Lead R&D for branded cocktails programs, including seasonal updates for brand hotels (e.g. new menus & use records, imagery, seasonal specials, PR opportunities, etc.)
• Provide leadership in Design & Development efforts of new properties this includes bar floorplan and equipment reviews, beverage programming and training.
• Create and maintain OS&E lists/budget based on bar concepts and needs.
• Create, develop and lead a beverage award strategy.
• Compile and present associated beverage program data.
• Refresh training material and programming for optional bar items
• Inspire properties to drive revenue by leveraging trends and fads across the beverage industry
• Owns Caribbean, Central, and South American luxury and premium beverage deployment.
• Facilitate beverage trainings and events in Client’s selected locations.
• Implements and Supports bar activation for halo openings & brand activations (conferences and special events)
• Provide training and sustainable programming for underperforming properties
• Identify experiential beverage programs for lifestyle brands
• Lead beverage-related POCs across all Brands space

Education & Qualifications:

• Advanced knowledge and experience in developing, deploying, and assessing National Beverage Programs across brands
• Proven working experience in beverage trend spotting, and beverage data analyses staying current with present and future trends; Boosting revenue per fad
• Bachelor’s degree in Marketing, Communication, Hospitality, or related field
• Expertise in cocktails, spirits and a variety of beverages (i.e. beer, wine, non-alcoholic beverages)
• Solid understanding of developing programs for working bars, especially in high-end, luxury environment.
• Expertise in training and coaching including remediation programs.
• Experience creating and presenting presentations to groups of all sizes in-person and virtually
• Experience deploying large-scale materials to personnel of all levels
• Proficient in Excel, PPT, Teams, Outlook, PowerPoint, Word, and other Microsoft tools
• Experience running promotions & activations on property level
• Strong presentation, interpersonal, organizational, and writing skills
• Strong time management and organization skills
• Ability to effectively manage multiple projects and balance priorities
• Works well under pressure and with tight deadlines
• Flexible and able to work with different management styles
• Takes initiative and is a part of the solution to issues and problems
• High-energy people skills and a professional demeanor
• Hospitable, with a service-prone, client-first mentality
• Follow-up and follow-through must be your mantra!
• Speaks fluent English and Spanish
• Ability to travel as needed 70%+

If this describes you and you can work in a macro-managed environment and complete tasks with spot-on accuracy, we want to hear from you!

Contact: | [email protected] 

IMI Agency is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

IMI Agency (Incentive Marketing, Inc.) specializes in Building Better Beverage Business™ for our Hospitality Clients through cutting-edge marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the Chain Hospitality industry. IMI programs create brand value and opportunities with consumers while driving food and beverage sales and profits for our Hospitality Operator clients. For over 30 years, we have maintained a singular focus: to manage in the best interests of our clients. We exist as an extension, a partner—there to simplify the complex, to be transparent, to offer a unique perspective that goes beyond the bottom line...but is always completely aligned with you. 

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