Job Description

Sales Channel : Supports all North American Sales Channels: Amazon, B2B/Industrial, Direct-to-Consumer (D2C), and Retail

Reports to : Group Head of Marketing, dotted line to N. America CEO/President

About the Role:

The Marketing Manager role is responsible for developing and executing integrated marketing campaigns across each of our sales channels (Amazon, B2B/Industrial, D2C, and Retail) to foster the tremendous sales channel growth that is being experienced. To be most successful in this role, you’ll need to be a deeply curious and conscientious, creative individual with demonstrated success marketing Consumers Products with rich experience leading Content Development (print, photo, and video) that reflects your strong understanding of customer behavior and the ability to leverage various marketing channels to drive engagement, conversions, and brand loyalty. This role will be responsible for the direct management of a Graphic Designer and Marketing Coordinator as well as influencing Group Marketing team members; experience working within a Matrix organization is plus.

Broad-based Job Responsibilities:

· Lead go-to-market strategies for Evolution Power Tools in North America. From innovation concepting to product launch and market presence.

· Manage the regional localization of brand strategy and activities informed by the consumer journey, including product positioning, messaging, claims and go-to-market activities.

· Direct the development of the brand story aligned with the global brand positioning to differentiate the products in market and drive demand and preference for Evolution products.

· Lead and direct content creation of all print, photo, and video to ensure that all content is consistent and engaging for all Evolution audiences.

· Direct and manage marketing plans to launch new products to market and work with wider marketing team on launch plans.

· Developing and executing integrated marketing campaigns, including digital, social, photography and video assets

· Collaborate with sales channel leaders to successfully gain and grow distribution in North America by identifying opportunities to improve upon sell-through at Retail and Industrial Dealers.

· Harmonize consumer insights, brand positioning, and integrated marketing to deliver fully-formed marketing plans and activations across the different channels and touchpoints.

· Prepare and manage monthly, quarterly, and annual budgets for the US Marketing department.

· Set, monitor, and report on team goals.

· Deliver quarterly and annual planning of company objectives.

· Responsible for hiring, training, developing, and managing marketing personnel.

Job Responsibilities:

· Direct and manage new product launches through stage gate process ensuring timelines and deliverables are met.

· Develop and execute the commercial marketing needs of each sales channel

· Capture and summarize voice of the customer to drive improvements and expansion/contraction of product ranges in collaboration with NPD, Operations, Sales, to ensure alignment with the North American brand strategy.

· Develop and deliver marketing plans for rejuvenation of key lines to keep up with a changing market & customer need.

Manage, grow, and develop the talent, skill, and acumen of two direct reports: Graphic Designer and Marketing Coordinator, while also influencing others outside of direct reporting including Group Marketing team members and 3rd Party agencies.

Go-to-Market Support

· Manage the development of customer presentations, Point of Sale (POS), and Trade Show displays.

· Consolidate and manage Marketing and Promotional Calendar to serve as a central hub of communication and planning for campaigns, product launches and promotional campaigns.

· Ideate, collaborate, develop, and design promotional collateral for all sales channels that reflects North American voice and tone.

· Serve as cross-channel liaison between Amazon, B2B/Industrial, Direct-to-Consumer (D2C), and Retail channels to plan and execute online promotions and identify/implement improvements.

· Direct and Manage the graphic and content development of Landing Pages on D2C site.

· Support B2B sales channels with POS concepts, proposals & creation.

· Collaborate with D2C to support digital advertising with content and graphics as needed.

Content Creation & Graphic Design

· Manage development of high-quality and engaging mixed media content to be shared across social media and email platforms.

· Oversee development of B2B/trade marketing materials including Point of Purchase (POP), sales presentations, flyers, banners, decals, etc.

Support ecommerce team’s email marketing and digital advertising needs

· Manage and develop content/messaging/Call to Action (CTA) for Marketing campaigns including identifying seasons, holidays, time periods to focus and plan for.

· Support continual website development efforts including but not limited to: Product Display Pages (PDPs), copywriting/product features, image gallery, content, video and more.

· Design & implement product packaging based on Sales Channel and Brand direction.

· Collaborate with the Product Marketing Manager to ensure a consistent visual representation and upkeep of the Evolution brand.

· Manage any design tasks that require external or Group support.

· Manage Product Information Management System (PIMS) and/or assets, artwork, & content, while working with supply chain team to implement necessary changes.

Personal Attributes:

· Results-oriented: Driven to achieve measurable results and exceed expectations.

· Collaborative: A strong team player who can effectively lead their team while drive collaboration across sales channel and cross-functional teams.

· Adaptable: Able to thrive in a fast-paced and dynamic environment.

· Detail-oriented: Meticulous attention to detail and accuracy.

· Passionate: Enthusiastic about marketing and the latest industry trends.

Working hours:

• This is a full-time Hybrid role (3 Days in-office, 2 Days Work-from-home) with standard working hours Monday through Friday from 7:00 A.M. to 4:00 P.M.

Benefits Package:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short Term Disability
• Paid Vacation
• Paid Sick leave
• 401k company match.
• EAP- Employee Assistance Program
• Health/Fitness Reimbursement
• Flexible Spending
• HSA-Company Contribution
• And many more!

About Us:

It’s an exciting time to join Evolution! With over 30 years in the industrial power tool market, we’re a fast-growing business operating in over 27 countries, with offices in the UK, US, France, and China. Evolution has established a well-earned reputation and is recognized worldwide as a market leader in the steel and fabrication industry. Evolution has traditionally specialized in steel dry-cutting technology and has developed this technology into a range of multipurpose saws that cut Wood, Aluminum, and Steel. With a rich history and exciting future, we’re selling more power tools in more places to more people than ever before. Evolution aspires to build on our well-earned reputation and become one of the great iconic brands in the power tools market. You will play a critical role in making that vision a reality and will be based out of our Chicago office. As a company, we have a unique, patented product and exciting future strategic plans to continue our rapid growth trajectory. We are looking for innovative and ambitious colleagues to join us on this journey and have a tangible impact on taking Evolution Power Tools to the next level.

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