Job Description

Job Summary

The National Director for the Luxury Division is responsible for driving revenue growth and expanding market share for Sulwhasoo, Tata Harper and APB. Dedicated to developing innovative sales strategies, leading a high-performing sales team, and fostering strong relationships with key accounts. This role supports the field team and collaborates closely with operations, education, events, and marketing to ensure alignment and maximize overall effectiveness. The Director reports directly to the Vice President. This role will also enhance the brands presence and support the luxury positioning of each brand while leading a high performing team.

Key Responsibilities:

Sales Strategy

• Develop and implement effective sales strategies to achieve targets and expand market share on a weekly, monthly seasonal strategies.
• Analyze and share market trends to identify new business opportunities.

Team Leadership

• Lead and mentor a high-performing sales team, setting performance goals and providing ongoing coaching.
• Hire, train, and develop best in class talent.
• Lead by example and have a strong cross-functional collaborative spirit with the sales team, operations team and retail partners.
• Foster a collaborative team environment that encourages open communication and feedback.
• Recognize and celebrate team achievements to boost morale and motivation.
• Provide constructive feedback and conduct monthly performance reviews to promote continuous improvement.

Key Account Management

• Build and maintain relationships with key accounts and retailers. Collect feedback from retail partners to guide decision-making and proactively address any concerns.
• Hold weekly individual business account strategy conversations/planning, identifying opportunities to shift or increase performance with the direct reports (AE’s) and manager.
• Communicate OOS and or stock opportunities to the sell-in Director, as well as to communicate with the buyer/planner by retailer.

Customer Relationship Management

• Build and maintain strong, long-term relationships with every Department Store and Sephora doors.

Performance Analysis

• Monitor sales reports and metrics, providing regular updates to AEs during weekly individual touch bases and weekly regional/national calls.
• Utilize data to adjust strategies as necessary.
• Conduct weekly team meetings to review sell-through success and opportunities. As well as going over stock opportunities. This includes conducting one-on-one touch base meetings with Account Executives to assess performance, provide support, and align on goals and strategies.
• Host and manage quarterly meetings with AE’s and freelance team.

Training and Development

• Collaborate with the education team to ensure the sales team is comfortable and well-versed in brand-specific knowledge and education.
• Foster collaboration and participation within the team to promote best practices and enhance overall performance to optimize store visits.
• Manage weekly ESV, and report BA’s trained and average dollars generated for Sephora.
• Manage the DS visit calendar
• Conduct seasonal market visits providing strategy and analysis and share calendar in a timely manner.

Event Coordination

• Oversee promotional events and product launches, ensuring alignment with sales goals in partnership with event team.
• Collaborate with the events team to ensure the sales team is comfortable to execute the event plans by door.
• Maintain record of historical data for future planning.
• Analyze promotional events by reviewing last year's liabilities to ensure that sales goals are met and optimized.
• Collaborate with event manager to ensure all liabilities and communications are addressed for a successful execution of events.
• Provide feedback to the event team with opportunities and challenges.
• Manage spa calendar communication to the retailers ahead of time to book the best possible days for each Department Store.
• Coordinate and manage VIP client events for all DS and for the Luxury Division retailers.

Collaboration with Marketing

• Work with marketing to align sales strategies with promotional campaigns.
• Share in-store brand opportunities that directly affect our brands.

Budget Management

• Manage budget to ensure profitability and meet deadlines for reporting expenses and other requests.
• Manage T&E.
• Manage freelance dollars spend.

Operational Collaboration

• Collaborate with Sales Operations to manage car stock orders for AEs, ensuring proper allocations prior to shipping. This includes overseeing samples and testers for department stores through the sales operations team.
• Collaborate with operations team to manage car stock orders for AEs, ensuring proper allocations prior to shipping. This includes overseeing samples and testers for department stores through the sales operations team.
• Submit major event recaps, AE’s planner.
• Collaborate with each AE to make sure the weekly store communication is sent during office day.
• Manage weekly Jot Form OOS entries, with oversight from the Sales Operations Team, ensuring all out-of-stock reports are accurately submitted.
• Manage quarterly competitive information.
• Manage newness report on a bi-weekly basis.

Business Planning and Event Tracking

• Manage business planners (DBR) directly with AEs; revise as necessary.
• Upload all FSC events and future DS events by the 6th of every month, communicating due dates to AEs.
• Manage all entries weekly; share with the events team at month-end.

New Hire & Brand Training

• Provide a 2-week onboarding program for the new hires ahead of time (1-2 weeks prior to).
• Ensure all new hires receive a warm welcome and comprehensive training with the necessary tools to excel in their roles, including creation of a detailed onboarding schedule and follow-up support.
• Communicate with education trainers to schedule sessions for new hires, at least 2 weeks prior to hiring dates.

Key Performance Indicators (KPIs)

• Operating profits for all brands
• Net Sales Achievement for all brands
• Sales Achievements for all brands
• Administration & Reporting
• Field and retailer relationships & onboarding

Key Competencies

• Passion
• Self-Reflection
• Talent Development
• Organization Development
• Business Competencies
• Business execution ability

Company Benefits

• Medical, Dental, and Vision Insurance
• HSA Employer Contributions and FSA Options
• 401k Participation with company matching.
• Discount on all APUS Brands Products
• Gratis Program - Gift box with top selling products, twice a year
• Paid Maternity Leave
• Short Term and Long Term Disability Insurance
• Paid Time Off: Vacation / Personal days / Sick days
• Company offered Mental Counseling for all employees
• Office-closed holidays and floating holidays
• Company sponsored events
• Education assistant Program
• Employee Referral Program

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

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