Job Description

Electric Orange is a dynamic full-service Brooklyn-based performance marketing agency based in with a single mission: growth. At Electric Orange, being a growth-oriented company means fostering a culture that promotes and inspires growth for our team, our clients, and the agency as a whole. Growth goes beyond just metrics and upward trends—it's about a mindset of continuous improvement, resilience in the face of setbacks, an eagerness to learn and evolve, and a passion for tackling new challenges head-on.

Role Overview:

As a Paid Media Associate at Electric Orange, you’ll play a key role in supporting the execution and analysis of paid media campaigns across Paid Social and Paid Search. You’re detail-oriented, curious, and eager to grow your skills in digital advertising. This role is ideal for someone who’s comfortable working with data, enjoys problem-solving, and is ready to contribute to building high-performing campaigns alongside a collaborative team.

Qualifications:

• 0–2 years of experience in Paid Media (internships, coursework, or relevant exposure welcome)
• Familiarity with Meta Ads Manager and/or Google Ads (formal experience a plus)
• Interest in E-commerce and digital marketing, especially DTC brands
• Eager to learn how to manage and optimize campaigns across platforms like Meta, Google, TikTok, Pinterest, and more
• Strong attention to detail with a natural sense for QAing campaigns and spotting issues
• Comfortable working with data and curious about how metrics drive performance
• Proactive communicator with a collaborative mindset
• Highly organized and capable of managing multiple tasks and deadlines
• Enthusiastic about creative testing and learning what makes scroll-stopping ads
• Willingness to support senior team members and grow within a fast-paced, high-performing environment
• Familiarity with Google Analytics or similar tools is a plus
• Self-starter with a growth mindset and desire to build a career in performance marketing

Responsibilities:

• Support the setup, QA, and launch of Paid Media campaigns across platforms like Meta and Google
• Assist with day-to-day campaign management, including monitoring pacing, budgets, and performance trends
• Help prepare reports and dashboards, pulling key metrics to support client updates and internal reviews
• Conduct initial performance analyses to identify optimizations or flag areas for deeper review
• Collaborate with Specialists and Managers to ensure campaigns align with client goals and strategic direction
• Participate in internal meetings and occasionally join client calls to take notes and assist with follow-ups
• Conduct keyword research, audience building, and ad copy staging under guidance from senior team members
• Perform QA checks on creative assets, tracking setups, and campaign configurations to ensure flawless execution
• Stay up to date on platform changes and best practices to help support campaign improvements
• Help document learnings and organize insights for cross-team knowledge sharing
• Support the Paid Media team on ad-hoc projects, campaign testing, and process improvements
• Maintain organized workflows and task tracking to ensure timely execution

Why Join Electric Orange?

At Electric Orange, we prioritize a work culture that values growth, collaboration, and shared success. As our Director of Paid Media, you’ll be at the forefront of our mission, leading a talented team and helping our clients achieve their goals through impactful digital strategies. We’re looking for someone who’s as passionate about innovation as they are about leadership, ready to drive the future of paid media alongside us

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