Product Marketing Job at Selby Jennings, New York, NY

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  • Selby Jennings
  • New York, NY

Job Description

Product Marketing Manager

This role will report to the Head of Product & Marketing and will be responsible for developing and executing marketing strategies to drive awareness, engagement, and adoption of the company's investment product offerings. The ideal candidate will have a strong background in financial services marketing, with a focus on alternatives, structured investments, or annuities.

  • Facilitate rollouts of platform enhancements and tools across various channels, including email, events, digital campaigns, social media, and webinars.
  • Plan, execute, and optimize multi-channel marketing campaigns to drive product adoption and engagement.
  • Develop and manage sales enablement materials such as presentations, case studies, and product demos.
  • Conduct market research to identify trends and customer needs to inform marketing strategies.
  • Monitor the performance of marketing campaigns, providing recommendations for continuous improvement.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field; MBA is preferred.
  • 7-15+ years of experience in product marketing within the financial services industry, with a focus on alternatives, structured investments, or annuities.
  • Proven track record of developing and executing successful marketing campaigns.

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